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Create engaging content for Social Media
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Introduction1.1 Introduction
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1.2 What is Engagement?
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1.3 PROGRAMME - Answer the public
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1.4 What are the different types of content?
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1.5 What content goes where?
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1.6 What tools are used in this course?
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1.7 Do you need expensive gear?
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Storytelling2.1 What is storytelling?
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2.2. The STEPPS principles for highly shareable content
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2.3 Copywriting Trigger Tips1 Quiz
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2.4 Storytelling Conclusion
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2.5 Reflection
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Text3.1 Deconstructing Text
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3.2 Coschedule Intro
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3.3 Coschedule Headline Analyser
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3.4 What is long form and short form text?
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3.5 Find your brand voice1 Quiz
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3.6 Conclusion
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3.7 Reflection
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Imagery4.1 Tips for better images
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4.2 Canva for Social Media image posts
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4.3 Smartphone tips and tricks
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4.4 Rule of thirds
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4.5 Smartphone tips and tricks 2
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4.6 Free image libraries
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4.7 Conclusion1 Quiz
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4.8 Reflection
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Video5.1 Storytelling through video
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5.2 Basic smartphone videography tips
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5.3 Free music libraries
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5.4 DaVinvi Resolve Tutorial1 Quiz
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5.5 Conclusion
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5.6 Reflection
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Course Conclusion6.1 Course conclusion
Tools used in this course
Canva – a great free tool for simple design. Canva makes it easy to quickly throw together an image and some text with reasonably good results.
Answer the public – Use this tool for coming up with content ideas. It is similar to the Google search “suggestions” but has better organisation
We will look at Shotcut for video editing, the learning curve for this is small, and once you understand how video editing works, the bigger programms like DaVinci Resolve will be easier to get your head around
Admockups.com – if you want to practice social media posting before putting them online, admockups.com is a great place to start
The co-schedule headline analyzer will help you start creating awesome headlines in no time!