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Create engaging content for Social Media

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  1. Introduction
    1.1 Introduction
  2. 1.2 What is Engagement?
  3. 1.3 PROGRAMME - Answer the public
  4. 1.4 What are the different types of content?
  5. 1.5 What content goes where?
  6. 1.6 What tools are used in this course?
  7. 1.7 Do you need expensive gear?
  8. Storytelling
    2.1 What is storytelling?
  9. 2.2. The STEPPS principles for highly shareable content
  10. 2.3 Copywriting Trigger Tips
    1 Quiz
  11. 2.4 Storytelling Conclusion
  12. 2.5 Reflection
  13. Text
    3.1 Deconstructing Text
  14. 3.2 Coschedule Intro
  15. 3.3 Coschedule Headline Analyser
  16. 3.4 What is long form and short form text?
  17. 3.5 Find your brand voice
    1 Quiz
  18. 3.6 Conclusion
  19. 3.7 Reflection
  20. Imagery
    4.1 Tips for better images
  21. 4.2 Canva for Social Media image posts
  22. 4.3 Smartphone tips and tricks
  23. 4.4 Rule of thirds
  24. 4.5 Smartphone tips and tricks 2
  25. 4.6 Free image libraries
  26. 4.7 Conclusion
    1 Quiz
  27. 4.8 Reflection
  28. Video
    5.1 Storytelling through video
  29. 5.2 Basic smartphone videography tips
  30. 5.3 Free music libraries
  31. 5.4 DaVinvi Resolve Tutorial
    1 Quiz
  32. 5.5 Conclusion
  33. 5.6 Reflection
  34. Course Conclusion
    6.1 Course conclusion

Participants 5

Create engaging content for Social Media 1.5 What content goes where?
Lesson 5 of 34
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1.5 What content goes where?

Steve Punter June 25, 2022

What content is best on what platform?

We’ve just gone through the different types of content, Audio, text, images, video, but where should we put them? Let’s dive into some of the more popular platforms and have a look.

Facebook – Images and video with long form text descriptions work best on this platform. At the time of recording, Facebook favours the Facebook Live video option, and recorded video should be uploaded directly to the platform

Linkedin – Very similar to Facebook with images and video to be uploaded here. Long form descriptions are the norm, and sharing knowledge is appropriate for this platform

Instagram – Images work best for Instagram, with short or long descriptions, and hashtags. When writing hashtags, make sure they are appropriate for your company instead of using generic hashtags such as #happy and #Love, this will ensure you are getting a relevant audience

YouTube – It’s no surprise that video content is what YouTube is all about. YouTube videos should have a long form description included as well

TikTok – Video content mainly for TikTok as well, and they are short – between 1 and 3 minutes. Great for following trends and connecting with the younger audience.