5.5 Conclusion

So let’s recap – You have a company voice now, and can apply triggers and Stepps principles to your descriptions, you can create great headlines PLUS you can now use free image libraries or take bright gorgeous images on your smartphone using the rule of thirds, throw it into Canva and place graphics and text over the top to create a great, compelling image to go with your great compelling descriptions. You can add video now to your weapons of mass engagement and can happily shoot and edit engaging video content to supplement your image and text posts.