Create engaging content for Social Media
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Introduction1.1 Introduction
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1.2 What is Engagement?
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1.3 PROGRAMME - Answer the public
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1.4 What are the different types of content?
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1.5 What content goes where?
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1.6 What tools are used in this course?
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1.7 Do you need expensive gear?
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Storytelling2.1 What is storytelling?
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2.2. The STEPPS principles for highly shareable content
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2.3 Copywriting Trigger Tips1 Quiz
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2.4 Storytelling Conclusion
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2.5 Reflection
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Text3.1 Deconstructing Text
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3.2 Coschedule Intro
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3.3 Coschedule Headline Analyser
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3.4 What is long form and short form text?
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3.5 Find your brand voice1 Quiz
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3.6 Conclusion
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3.7 Reflection
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Imagery4.1 Tips for better images
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4.2 Canva for Social Media image posts
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4.3 Smartphone tips and tricks
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4.4 Rule of thirds
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4.5 Smartphone tips and tricks 2
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4.6 Free image libraries
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4.7 Conclusion1 Quiz
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4.8 Reflection
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Video5.1 Storytelling through video
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5.2 Basic smartphone videography tips
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5.3 Free music libraries
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5.4 DaVinvi Resolve Tutorial1 Quiz
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5.5 Conclusion
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5.6 Reflection
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Course Conclusion6.1 Course conclusion
Basic smartphone videography tips
When creating video using a smartphone, most of the time, especially in newer models, the camera and standard camera app will give you 90% of the functionality you need to create video, you don’t need expensive gear for cheap and cheerful social media videos. Here are my top tips for smartphone videography on the cheap.
1: Try and shoot in as much light as possible as this will give you the clearest video with the highest resolution
2: Keep yourself steady, keep your hands steady. Shaky video is a no-no. I use a DJI Mobile gimble for my Smartphone just to give me that extra stability. Second hand versions are not too expensive.
3: Slow movements when zooming in and out. Camera zoom is often digital which kills resolution, so where possible physically move the camera closer to zoom, and keep it steady.
4: Mobile tripods – I use a cradle I got off ebay super cheap that came with lights and also has a tripod screw underneath. If doing any kind of static video, tripods are the way to go, and you can pick up second hand tripods for not a lot of money so come on, let’s get semi pro here.
5: external microphone. If possible get a lapel mic that either connects to a recorder or another smartphone with voice recording and record the audio separately, and then bring them both together in your video editor, this serves two purposes – the audio will be clearer, and gives you a backup in case of an issue with your phone audio recording.