4.8 Reflection

This reflection should take you half an hour to one hour. Create your simple brand guide. Include where your logo should always be placed on your images and video, what colours you will always use, and what font you will always use. This should be paired with your brand voice, completed earlier in the course.

Refer to your brand guide whenever you create content to ensure you have consistent branding.

You should have identified what your brand sounds like, now what does your brand look like? How do you differentiate from your competitors? Now would be a good time to have a quick look at building a social brand guide. Start writing down what you want your company to look and sound like going forward, and then stick to this plan.