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Create engaging content for Social Media

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  1. Introduction
    1.1 Introduction
  2. 1.2 What is Engagement?
  3. 1.3 PROGRAMME - Answer the public
  4. 1.4 What are the different types of content?
  5. 1.5 What content goes where?
  6. 1.6 What tools are used in this course?
  7. 1.7 Do you need expensive gear?
  8. Storytelling
    2.1 What is storytelling?
  9. 2.2. The STEPPS principles for highly shareable content
  10. 2.3 Copywriting Trigger Tips
    1 Quiz
  11. 2.4 Storytelling Conclusion
  12. 2.5 Reflection
  13. Text
    3.1 Deconstructing Text
  14. 3.2 Coschedule Intro
  15. 3.3 Coschedule Headline Analyser
  16. 3.4 What is long form and short form text?
  17. 3.5 Find your brand voice
    1 Quiz
  18. 3.6 Conclusion
  19. 3.7 Reflection
  20. Imagery
    4.1 Tips for better images
  21. 4.2 Canva for Social Media image posts
  22. 4.3 Smartphone tips and tricks
  23. 4.4 Rule of thirds
  24. 4.5 Smartphone tips and tricks 2
  25. 4.6 Free image libraries
  26. 4.7 Conclusion
    1 Quiz
  27. 4.8 Reflection
  28. Video
    5.1 Storytelling through video
  29. 5.2 Basic smartphone videography tips
  30. 5.3 Free music libraries
  31. 5.4 DaVinvi Resolve Tutorial
    1 Quiz
  32. 5.5 Conclusion
  33. 5.6 Reflection
  34. Course Conclusion
    6.1 Course conclusion

Participants 5

Create engaging content for Social Media 3.6 Conclusion
Lesson 18 of 34
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3.6 Conclusion

Steve Punter June 26, 2022

We now know how to write compelling copy through the STEPPS principles and copywriting triggers, PLUS we know to create a brand voice specific to our potential customers persona, and that we need to identify a problem that they have that our product or service can solve. We have the headline analyser tool to help us write compelling headlines, and know to test long form and short form copy to see what resonates and gets engagement.