3.5 Find your brand voice

Brand voice

You reflected on your brand voice in the last section, and this is where your brand voice starts to shine. Once you have decided on your target market or buyer persona, you can now structure your brand voice to fit with the way THEY expect to be spoken to. Remember you are not creating content for YOU, you are creating content for THEM, the customer is the focus here, so you need to look at who your customer is, how they talk, what stage of life they are in, what PROBLEMS they have, and then talk to them in their language, with their problems and YOUR solution at the forefront of your writing. No more “our product is” or “Look at our new shiny thing” it needs to be about them.

You can see on these two examples which one is possessive to the company, and which one puts the customer as the focus. Once we can get the potential customer thinking that they already have the product, and can visualise themselves using the product or service, the battle is almost won.