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Create engaging content for Social Media

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  1. Introduction
    1.1 Introduction
  2. 1.2 What is Engagement?
  3. 1.3 PROGRAMME - Answer the public
  4. 1.4 What are the different types of content?
  5. 1.5 What content goes where?
  6. 1.6 What tools are used in this course?
  7. 1.7 Do you need expensive gear?
  8. Storytelling
    2.1 What is storytelling?
  9. 2.2. The STEPPS principles for highly shareable content
  10. 2.3 Copywriting Trigger Tips
    1 Quiz
  11. 2.4 Storytelling Conclusion
  12. 2.5 Reflection
  13. Text
    3.1 Deconstructing Text
  14. 3.2 Coschedule Intro
  15. 3.3 Coschedule Headline Analyser
  16. 3.4 What is long form and short form text?
  17. 3.5 Find your brand voice
    1 Quiz
  18. 3.6 Conclusion
  19. 3.7 Reflection
  20. Imagery
    4.1 Tips for better images
  21. 4.2 Canva for Social Media image posts
  22. 4.3 Smartphone tips and tricks
  23. 4.4 Rule of thirds
  24. 4.5 Smartphone tips and tricks 2
  25. 4.6 Free image libraries
  26. 4.7 Conclusion
    1 Quiz
  27. 4.8 Reflection
  28. Video
    5.1 Storytelling through video
  29. 5.2 Basic smartphone videography tips
  30. 5.3 Free music libraries
  31. 5.4 DaVinvi Resolve Tutorial
    1 Quiz
  32. 5.5 Conclusion
  33. 5.6 Reflection
  34. Course Conclusion
    6.1 Course conclusion

Participants 5

Create engaging content for Social Media 2.5 Reflection
Lesson 12 of 34
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2.5 Reflection

Steve Punter June 26, 2022

In this 30 minute reflection, think about your brand voice, and write down some ideas on what your company should sound like. Poll former customers to see what they think your brand voice was, and make any necessary alterations going forward.

Refer to your “brand voice” when making new content to ensure that you keep it consistent.

In this reflection exercise, think about what your company sounds like, if it had a voice, what would that voice be? What do other people think your company or brand would sound like? Write this down and refer back to your voice when you are creating content.

Your company is not what you think it is, it’s what your potential customers say it is, so do some research, ask former customers through surveys. Did you appear trustworthy? Would they buy again? If so, why? Why not? Did they resonate with your tone? Why? Why not? What would they like to see from you in future content?