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Create engaging content for Social Media
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Introduction1.1 Introduction
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1.2 What is Engagement?
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1.3 PROGRAMME - Answer the public
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1.4 What are the different types of content?
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1.5 What content goes where?
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1.6 What tools are used in this course?
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1.7 Do you need expensive gear?
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Storytelling2.1 What is storytelling?
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2.2. The STEPPS principles for highly shareable content
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2.3 Copywriting Trigger Tips1 Quiz
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2.4 Storytelling Conclusion
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2.5 Reflection
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Text3.1 Deconstructing Text
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3.2 Coschedule Intro
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3.3 Coschedule Headline Analyser
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3.4 What is long form and short form text?
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3.5 Find your brand voice1 Quiz
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3.6 Conclusion
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3.7 Reflection
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Imagery4.1 Tips for better images
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4.2 Canva for Social Media image posts
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4.3 Smartphone tips and tricks
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4.4 Rule of thirds
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4.5 Smartphone tips and tricks 2
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4.6 Free image libraries
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4.7 Conclusion1 Quiz
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4.8 Reflection
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Video5.1 Storytelling through video
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5.2 Basic smartphone videography tips
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5.3 Free music libraries
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5.4 DaVinvi Resolve Tutorial1 Quiz
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5.5 Conclusion
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5.6 Reflection
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Course Conclusion6.1 Course conclusion
Hello and welcome to content creation for social media. I’m Stephen J Punter and I will be your guide for the next few hours as we look into the different types of content for social media, how to use free tools to create content for social media and how to structure our creations to have the best chance of engaging with our audience.
To get the most out of this course, practice with the tools as much as you can. Revisit the sections on copywriting triggers when building new content to ensure you include elements of those in your creations, and above all, have fun experimenting with new ways of engaging with your audience.
Sit back, relax, and Let’s get started.