Create engaging content for Social Media
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Introduction1.1 Introduction
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1.2 What is Engagement?
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1.3 PROGRAMME - Answer the public
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1.4 What are the different types of content?
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1.5 What content goes where?
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1.6 What tools are used in this course?
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1.7 Do you need expensive gear?
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Storytelling2.1 What is storytelling?
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2.2. The STEPPS principles for highly shareable content
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2.3 Copywriting Trigger Tips1 Quiz
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2.4 Storytelling Conclusion
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2.5 Reflection
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Text3.1 Deconstructing Text
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3.2 Coschedule Intro
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3.3 Coschedule Headline Analyser
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3.4 What is long form and short form text?
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3.5 Find your brand voice1 Quiz
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3.6 Conclusion
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3.7 Reflection
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Imagery4.1 Tips for better images
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4.2 Canva for Social Media image posts
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4.3 Smartphone tips and tricks
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4.4 Rule of thirds
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4.5 Smartphone tips and tricks 2
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4.6 Free image libraries
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4.7 Conclusion1 Quiz
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4.8 Reflection
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Video5.1 Storytelling through video
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5.2 Basic smartphone videography tips
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5.3 Free music libraries
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5.4 DaVinvi Resolve Tutorial1 Quiz
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5.5 Conclusion
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5.6 Reflection
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Course Conclusion6.1 Course conclusion
That’s it for the course, I hope you have learned something new and are ready to take on the world creating fantastic, engaging content. The key points here are to create content of value to your audience by sharing knowledge, tips or free stuff. It’s getting your audience to interact with your content – ask questions, ask them to share, ask them to comment (and then reply to their comments) build yourself a community of users that you interact with, and start building that community into a tribe, and that tribe into a family. It’s not always about the hard sell, most of the time it’s taking your audience on a journey, nurturing them through your product or service, and that can sometimes take weeks or months of content. But once your solve their problem and deliver on your promise, you will have a customer for life.
My name is Stephen J Punter, find me on LinkedIn and tell me you liked this course, signing off with a casual fade to black.