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Create engaging content for Social Media

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  1. Introduction
    1.1 Introduction
  2. 1.2 What is Engagement?
  3. 1.3 PROGRAMME - Answer the public
  4. 1.4 What are the different types of content?
  5. 1.5 What content goes where?
  6. 1.6 What tools are used in this course?
  7. 1.7 Do you need expensive gear?
  8. Storytelling
    2.1 What is storytelling?
  9. 2.2. The STEPPS principles for highly shareable content
  10. 2.3 Copywriting Trigger Tips
    1 Quiz
  11. 2.4 Storytelling Conclusion
  12. 2.5 Reflection
  13. Text
    3.1 Deconstructing Text
  14. 3.2 Coschedule Intro
  15. 3.3 Coschedule Headline Analyser
  16. 3.4 What is long form and short form text?
  17. 3.5 Find your brand voice
    1 Quiz
  18. 3.6 Conclusion
  19. 3.7 Reflection
  20. Imagery
    4.1 Tips for better images
  21. 4.2 Canva for Social Media image posts
  22. 4.3 Smartphone tips and tricks
  23. 4.4 Rule of thirds
  24. 4.5 Smartphone tips and tricks 2
  25. 4.6 Free image libraries
  26. 4.7 Conclusion
    1 Quiz
  27. 4.8 Reflection
  28. Video
    5.1 Storytelling through video
  29. 5.2 Basic smartphone videography tips
  30. 5.3 Free music libraries
  31. 5.4 DaVinvi Resolve Tutorial
    1 Quiz
  32. 5.5 Conclusion
  33. 5.6 Reflection
  34. Course Conclusion
    6.1 Course conclusion

Participants 5

Create engaging content for Social Media 5.6 Reflection
Lesson 33 of 34
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5.6 Reflection

Steve Punter June 26, 2022

In this 30 minute reflection, take some time to watch YouTube videos of your competitors, regardless where they are in the world.

What content do they do well? what could be improved? what topics do they discuss? how can you utilise their content as inspiration and a starting point for your own video journey?

Write all this down and start planning video ideas of your own!

For your reflection here, browse YouTube for 30 minutes specifically looking at content from your field or a similar field. What looks good? What can you take inspiration from? Write a script, and then film a quick 3 minute video that explains one aspect of your product or service, not the whole company. For example, if you are in the nutrition business and have a product that has a high content of vitamin C, you could just focus on the health benefits of vitamin C and how your product will benefit the audience.